Realme has announced its new Realme 15 series in India on July 24, 2025. The biggest highlight of this series is the entry of Vicky Kaushal as Realme’s brand ambassador. The event, scheduled at 7 PM, is likely to feature the announcement of two models – Realme 15 5G and Realme 15 Pro 5G.
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Vicky Kaushal Joins as Brand Ambassador
Realme has entrusted Vicky Kaushal with promoting their new models. Francis Wong, the company’s Chief Marketing Officer for India, said, “The launch of the Realme 15 series will now create a more emotional connection, and Vicky’s personal brand, which resonates with Gen Z and millennials, aligns well with Realme’s identity.”
Launch Event – July 24, 7 PM IST
Realme has officially confirmed through social media posts and its website that the event will be live-streamed online on July 24 at 7 PM IST. On Realme’s X (formerly Twitter) post and the company’s landing page, the theme “Live Real in Every Shot” is prominently highlighted along with the AI party phone concept.
Realme 15 and 15 Pro – Expected Features
According to Realme’s teaser, the 15 series will feature 6 AI features, a new design, display improvements, a powerful chipset, a large battery, and an advanced camera.
Expected specifications:
| Feature | Realme 15 5G | Realme 15 Pro 5G |
|---|---|---|
| Processor (SoC) | Snapdragon 7 Gen 4 | Snapdragon 8+ Gen 1 (4nm) |
| Display | 6.74″ FHD+, 120 Hz, 3000 nits peak brightness | 6.7″ AMOLED, 120 Hz, Gorilla Glass |
| RAM/Storage | 8 GB + 8 GB virtual RAM, 256 GB + microSD slot | 8–12 GB RAM + 128–512 GB storage |
| Main Camera | 50 MP primary + 13 MP ultra-wide + 2 MP depth | Flagship-grade 50 MP + wide/ultra-wide |
| Battery & Charging | 5500 mAh + 100 W fast charge | 6000–6300 mAh + 45–80 W SUPERVOOC support |
| Audio & Ports | Stereo speakers + 3.5 mm jack | In-display fingerprint, NFC, Wi-Fi 6, USB-C |
| Special AI Feature | AI Edit Genie (voice-driven photo editing) | Enhanced AI imaging tools including periscope telephoto |
According to official Realme and media reports, photos can be edited using voice through the AI Edit Genie – like changing backgrounds and removing unwanted objects.
Design and Colors
Realme 15 Pro will be available in four color options: Flowing Silver, Velvet Green, Silk Purple, and Silk Pink. The design is more glossy and premium than previous Realme phones – featuring triple rear cameras arranged in a glass-like module with two large and one small ring.
What’s Important for Users?
AI Party Phone Experience
Realme has built this series as an “AI party phone.” With features like voice-based AI photo editing, a powerful chipset, and a strong battery – all tailored for Gen Z, content creators, and socially active users – Realme 15 aims to provide both physical and digital experiences.
Camera – Special Features Ahead
The Realme 15 Pro may include a flagship-grade 50 MP camera and potentially a periscope telephoto with 3× optical zoom. AI-backed imaging, HDR, and a glossy camera module make Realme strong in the content creation field.
Why Realme 15 Series Stands Out for You
Specification Comparison Summary – Key Points for Users to Note:
- Performance: Snapdragon 8+ Gen 1 makes the Realme 15 Pro a flagship-grade performer. The Realme 15 with Snapdragon 7 Gen 4 is mid-range but powerful.
- Battery: Large batteries (6000–6300 mAh) and fast charging (100W/80W or 45W) enhance premium experience.
- Display: 120 Hz refresh rate and high brightness benefit both gaming and photography.
- Audio/Connectivity: Stereo speakers in Realme 15; Pro model includes NFC, Wi-Fi 6, AMOLED, in-display fingerprint.
- AI Software: AI Edit Genie, AI imaging tools, periscope zoom, and voice-guided editing are key features.
Why It Matters for Realme?
Realme currently holds an 11% smartphone market share in India this year. Through the Realme 15 series launch and the “Make it real” and “Live for real” campaigns, the brand aims to strengthen its connection with Gen Z and youth.
Realme’s Strategy: Youth, AI, and Emotional Branding
- Celebrity alignment: Vicky Kaushal connects well with the youth, adding personality to the brand.
- AI Focus: Demand for AI-capable phones is expected to grow; hence, the AI party phone positioning is timely.
Realme 15 and 15 Pro Expected Price
According to media reports:
- Realme 15 5G: ₹18,000 – ₹20,000
- Realme 15 Pro 5G: Expected to start around ₹25,000
| Official Website: | Realme.com/15SeriesNew |
Conclusion
The Realme 15 series is set to become a significant part of Realme’s new era. With Vicky Kaushal as brand ambassador and a focus on AI-powered imaging and performance, Realme is once again trying to establish its identity in the mid-to-high range segment. Only after the July 24 launch will it be clear how performance, camera quality, and AI tools perform in real-world use. Realme has released a teaser, and the Realme 15 Pro – with up to 12 GB RAM + 512 GB storage – is sure to leave an impression.
